Connecticut privacy law will prohibit the sale of precise geolocation data and allow for removal of personal information from data brokers
Hartford, CT – Consumer Reports strongly supports today’s signing of Senate Bill 4 into law by Governor Ned Lamont. The new privacy law builds on the Connecticut Data Privacy Act, a 2023 comprehensive privacy law that extended baseline privacy rights to consumers. This law introduces new privacy protections for Connecticut residents such as the prohibition of the sale of consumers’ precise geolocation data and enabling residents to delete their information from registered data brokers with a single click. The law goes into effect on October 1, 2026.
“This new privacy law will help protect consumers from imminent harm to their safety, autonomy, and finances by making it harder to stalk people, steal their identity, or engage in hyper-targeted marketing for scams. We congratulate the legislature and Governor Lamont for making these critical improvements to the state’s privacy framework,”said Matt Schwartz, senior policy analyst at Consumer Reports.
CR was a leading organization in helping establish the Delete Act in California; Connecticut now becomes the second state in the nation with such a rule. Connecticut also joins Maryland, Oregon, and Virginia in banning the sale of precise geolocation information. California and Massachusetts are also considering similar bans during the 2026 legislative session. CR recently released model legislation, the State Location Privacy Act, that would similarly ban the sale of consumers’ precise geolocation information.
Schwartz added, “This new law includes Connecticut’s version of the Delete Act and a complete ban on the sale of consumers’ precise geolocation data, among other important amendments. The data broker provisions will allow consumers to universally delete their data from all of the state’s registered data brokers in a single click. Additionally, the law will ensure that consumers’ location data is protected by default and cannot be auctioned off to stalkers, scammers, or even law enforcement. We hope to see more states follow the lead of Connecticut and pass similar privacy protections for their citizens.”
Contact: cyrus.rassool@consumer.org