Automotive innovation is essential and has brought about features with major benefits to consumer safety, such as automatic emergency braking. But our ambitions must be balanced with accountability. When emerging technologies bring with them new risks, it must be the company, and not the consumer, that shoulders them. This is particularly needed because consumers will be asked to trust and accept these new technologies. Public data, vigorous agency oversight, and attention to a total-vehicle and consumer-first approach, will be needed to ensure that safety keeps up with the speed of technological change.
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