Welcome to Consumer Reports Advocacy

For 85 years CR has worked for laws and policies that put consumers first. Learn more about CR’s work with policymakers, companies, and consumers to help build a fair and just marketplace at TrustCR.org

Searching for Disclosure: How Search Engines Alert Consumers to the Presence of Advertising in Search Results, Part 3 of 3

In this report, its second on the credibility of the Web’s most significant information guides, WebWatch chose to examine how search engines explain business relationships with advertisers to their users. To create an evaluation tool, WebWatch employed disclosure guidelines issued by the U.S. Federal Trade Commission (FTC) in 2002.