Consumers Union, publisher of Consumer Reports, is writing to oppose proposed rule K.A.R. 4-7-723 that restricts labels on dairy products from cows not treated with recombinant bovine growth hormone (known as rbGH). This proposed rule would ban labels such as “rbGH-free,” “rbST free,” or “no artificial growth hormones,” on dairy products and would require a disclaimer in certain font size when a label states “from cows not treated with rbGH.” We feel that the proposed rule puts unnecessary obstacles in the way of consumers getting the information they want, restricts free speech rights of dairies and processors, interferes with the smooth functioning of free markets and could lead to increased costs for the state.