Welcome to Consumer Reports Advocacy

Consumer Reports is an independent nonprofit organization that works for a fair, safe and transparent marketplace.

Since we were founded as Consumers Union in 1936, we have advocated for the rights of all consumers. Now, we are united under the Consumer Reports name, bringing together our trusted testing, research, journalism, and advocacy.

We hope you will partner with us and our six million members for a better world.

Better Health Insurance Choices

Consumers struggle to understand and select from among their health insurance choices. While low health insurance literacy is one well documented problem, the major issue is the underlying complexity of health insurance products. While the Affordable Care Act included significant reforms that standardized some aspects of coverage and required new disclosures to help consumers navigate their choices, much remains to be done.

Products from Consumers Union:

These qualitative studies explore consumers’ reactions to certain types of health plan information: