Principle 3: Transparency
Digital finance companies communicate with users in a complete and meaningful way.
Subprinciple: Meaningful Privacy Information
- Company clearly discloses legally binding documentation.
- All legally binding documentation can be accessed from a single location accessible to users before creating an account or purchasing access to the service.
- Data collection, usage, sharing, and rights are transparently shared with consumers in a meaningful way.
- Information about data collection, usage, sharing, and rights are integrated into the onboarding/account set-up process in a meaningful way.
- App supports users in reviewing or engaging with privacy settings throughout product usage through features such as in-app notifications, privacy check-ups, etc.
- Privacy policies are written at no higher than an 8th grade reading level.
- Company shares information about data collection, usage, sharing, and rights in a short form that is accessible before a person creates an account on the service.
- Users understand their data rights.
- Users understand their data rights.
Subprinciple: Transparent Safety Practices
- The company meets, and shares which, recognized information security standards.
- The company transparently states which information security standards it meets.
- The company notifies appropriate authorities and those affected when a cybersecurity incident occurs.
- The company commits in legally binding documentation to notify the relevant authorities within 36 hours, or as required by statute, when a cybersecurity incident occurs.
- The company clearly discloses its process and timeline for notifying, and the steps it will take to address the impact to users who might experience a disruption in service, monetary loss, or identity theft due to a cybersecurity incident.
- The company maintains a service status dashboard so people can see if and when the service is impacted by outages in real time.
Subprinciple: Business Model Transparency
- Company transparently and voluntarily shares how it earns revenue.
- Company transparently and voluntarily shares how it earns revenue.
Subprinciple: Explanation of Service
- Fees are transparently shared with consumers in a meaningful way.
- Fees are shared before a person creates an account with the service.
- Users receive in-app notifications of fees at appropriate times when interacting with the service.
- Company explains the service to users in a meaningful way.
- Company appropriately categorizes and explains services on app stores.
- Services are explained in a legal document.
- Services are clearly explained in a meaningful way throughout the user experience.
- The company commits to notify users about changes to the service.
- Us of ML/AI is transparently disclosed.
- Company clearly discloses how and when ML/AI is used.
- The right for users to challenge automated decisions is defined in a legally binding document.
- The company has in place a documented governance framework regarding use of AI/ML.
- The company has appropriate procedures, controls, and safeguards in place during the development, testing, and deployment of algorithms to ensure fairness and accuracy.
- The company regularly undertakes validation and reviews to ensure the reliability, fairness, accuracy, and relevance of big data analytics and AI models.
Subprinciple: Legal Rights
- People do not need to give up legal rights in order to use the service.
- The legally binding documentation does not require an end user to commit to resolve disputes via binding arbitration.
- The legally binding documentation does not require an end user to commit to give up their right to be part of a class action against the company.