In June 2018, Consumer Reports conducted a nationally representative phone survey. The purpose of this survey was to assess attitudes towards package labeling options for food that looks and tastes like meat, but is produced using animal cell culture technology. SSRS administered the survey to a nationally representative sample of 1,018 U.S. adult residents through its Omnibus Survey. Respondents were selected by means of random-digit dialing and were interviewed via landline or cell phone. The data were statistically weighted so that respondents in the survey are demographically and geographically representative of the U.S. population.