Overview: Fairness in Media

The public feels that local TV broadcasters have a responsibility to act in the public’s interest, a position that 90 percent completely or somewhat agree with. This sense of the responsibilities of local TV broadcasters is reflected in their position that equal time should be provided to candidates, a position that 92% of adults agree with completely or somewhat agree. Similarly, when asked if they thought it would be appropriate for a local TV broadcaster to air a program that was critical of a candidate without providing that candidate an opportunity to respond, 70% felt it would be inappropriate.