Natural and Antibiotic Labels Survey

In April 2018, the Consumer Reports Survey Group conducted a nationally representative phone survey to assess consumer opinion regarding natural and antibiotics food labels. Opinion Research Corporation (ORC) of Princeton, New Jersey administered the survey to a nationally representative sample of 1,014 U.S. residents through its CARAVAN Omnibus Survey. Respondents were selected by means of random-digit dialing and were interviewed via phone. The data were statistically weighted so that respondents in the survey are demographically and geographically representative of the U.S. population.