Welcome to Consumer Reports Advocacy

Consumer Reports is an independent nonprofit organization that works for a fair, safe and transparent marketplace.

Since we were founded as Consumers Union in 1936, we have advocated for the rights of all consumers. Now, we are united under the Consumer Reports name, bringing together our trusted testing, research, journalism, and advocacy.

We hope you will partner with us and our six million members for a better world.

Like Taking Candy From a Baby: How Young Children Interact with Online Environments

Young children are embracing the online world in increasing numbers, mirroring the growth of highspeed Internet connections. But what do children do online? Do Internet sites designed for children offer legitimate options for fun and learning? Or are they an example of exploitation in the new media frontier, tools of commerce designed to manipulate children into asking parents to buy toys, subscriptions, lip gloss or a ticket to a forthcoming movie? Our ethnographic observations of ten New Jersey families over the course of several weeks uncovered numerous examples of both.