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Engaging Consumers on Healthcare Cost and Value Issues

In general, the American public has very little understanding of our cost and quality problems and even less awareness of or support for reforms to address the problems. Yet consumer support for effective measures to control costs and improve the quality of care is fundamental to getting policymaker and regulator action.

This study used a mixed methods approach to closing evidence gaps with respect to consumer awareness and attitudes on healthcare cost, quality and reform issues. We engaged in a literature review and a series of focus groups to learn more about this topic. These results informed a nationally representative quantitative survey designed to supplement and validate findings.