Welcome to Consumer Reports Advocacy

For 85 years CR has worked for laws and policies that put consumers first. Learn more about CR’s work with policymakers, companies, and consumers to help build a fair and just marketplace at TrustCR.org

CR Survey on Labeling of Foods Produced Using Animal Cell Culture Technology

SUMMARY: In June 2018, Consumer Reports conducted a nationally representative phone survey to assess attitudes towards package labeling options for food that looks and tastes like meat, but is produced using animal cell culture technology. The majority of Americans think that packages of food produced in a laboratory from animal cells to look and taste like meat should be labeled in a way that distinguishes it from regular meat. About half of Americans think it can be labeled as meat as long as it is accompanied by an explanation about how it is produced. Four in ten Americans think it should be labeled as something other than meat. Only 5 percent think it should be labeled as meat without any further explanation.