Consumer Reports supports Michigan S.B. 659, consumer privacy legislation. S.B. 659 would extend to Michigan consumers important new protections, including meaningful data minimization restrictions, heightened standards for the processing of sensitive data, and strong civil rights protections.
In particular, the bill would:
- Restrict the collection of personal data to only that which is reasonably necessary to provide the product or service that consumer requested.
- Ban the sale of sensitive data, including personal data about race, religious beliefs, health, and data from children.
- Ensures that a business’ processing of personal data cannot lead to discrimination against individuals or otherwise make opportunity or public accommodation unavailable on the basis of protected classes.
The bill also creates baseline consumer privacy rights, including the right to know the information companies have collected about them, the right to access, correct, and delete that information, as well as the ability to require businesses to honor universal opt-out signals and authorized agent requests to opt out of sales, targeted advertising, and profiling.
To read more, please see the attached PDF.