Consumer Reports strongly supports Maine LD 1822, comprehensive privacy legislation that would provide Maine consumers with privacy protections matching those in some of the strongest state laws passed to-date.
The legislation takes a strong data minimization approach to controlling companies’ data practices and protects consumers’ privacy by default. The bill would ban outright the sale and use of sensitive data for targeted advertising. Sensitive data includes information revealing consumers’ precise geolocation, race, sexual orientation, religious beliefs, as well as information about minors.
These provisions largely reflect the last several years of work on privacy legislation around the states, adopting targeted improvements made in other state privacy laws that incorporate feedback from regulators tasked with enforcing these laws, as well as other key stakeholders.
To read the full letter, please see the attached PDF.