Consumer Reports led a coalition of consumer and privacy groups in requesting amendments to Wisconsin A.B. 172/S.B. 166, a comprehensive privacy bill. The bill seeks to provide to Wisconsin consumers the right to know the information companies have collected about them, the right to access, correct, and delete that information, as well as the right to stop the disclosure of certain information to third parties. However, in its current form it would do little to protect Wisconsin consumers’ personal information, or to rein in major tech companies like Google and Facebook.
A.B. 172/S.B. 166 would require several strengthening amendments to provide the level of protection that Wisconsin consumers deserve, including:
- Including meaningful data minimization provisions;
- Ensuring targeted advertising is adequately covered;
- Narrowing the loyalty program exemption;
- Removing authentication requirements for opt-outs;
- Strengthening enforcement; and
- Removing entity level carveouts.
To read more, please see the attached PDF.