Consumer Reports provided comments to the Future of Privacy Forum (FPF) in response to its request for input regarding its Risk-Utility Framework for Novel Advertising Solutions, which it is proposing as a holistic evaluation tool for digital marketplace stakeholders to evaluate data protection, utility, and other social values impacted by novel advertising strategies.
CR commended the release of the tool but asked FPF to ensure that future versions of the framework include greater emphasis on the adverse impacts to consumers from invasive data collection for advertising, especially when it occurs outside of the reasonable expectations of consumers.
To read the full letter, see the attached PDF.