Consumer Reports submitted comments to the Center for Democracy and Technology (CDT) in response to its request for feedback on its Defining Contextual Advertising: A CDT Working Draft report. CDT proposes a working definition for the term “contextual advertising,” which has been posed as a potentially less harmful alternative to behaviorally targeted advertising.
CR suggested several revisions to the definition, such as explicitly prohibiting the use of personal data and clarifying that contextual advertising cannot rely on tracking the content consumers view over time.
To read the full letter, please see the attached PDF.