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Comcast: A History of Broken Promises

Comcast has made a lot of promises about how its merger with Time Warner Cable will benefit consumers. Unfortunately, it has not always lived up to its promises to regulators and the public in the past. Given this track record, it’s hard to believe that Comcast will deliver all the benefits it is promising if the merger goes through.

Comcast has enormous power over a vast network of cable and broadband pipes. It also owns a valuable stream of content from its previous merger with NBCUniversal – including cable channels, news networks, locally owned broadcast stations around the country, and production and content development operations and assets.

Comcast has tried to assure the public and regulators that any concerns about this concentration of power were already addressed when the FCC signed off on its 2011 merger. At the time, the FCC required Comcast to adhere to a number of conditions to protect the public from the very real harms that could result from combining the two companies. But as the examples below indicate, Comcast has not always followed through with its commitments. This calls into question whether the company can be trusted to do the right thing for consumers if its merger with Time Warner Cable is approved and it gains even more power in the marketplace.

Failing to promote reasonably priced stand-alone broadband

As part of the Comcast-NBCUniversal deal, the FCC required Comcast to actively market and sell reasonably priced stand-alone broadband service to consumers.1 The concern was that Comcast would make broadband available to consumers as part of a bundle only, forcing them to buy expensive cable packages if they wanted to get broadband service.

However, the FCC later found that Comcast had failed to market its “Performance
Starter” broadband service as promised.2 After a year-long investigation, the FCC reached an $800,000 settlement with the company because it had failed to mention the service in its mailings to customers, feature it prominently on its website, or offer it at its retail stores as it was required to do for three years.3 Comcast was ordered by the FCC to extend its commitment to offer stand-alone broadband service at a specific price point for one additional year.

Discriminating against competing cable channels

Networks and other owners of programming have to enter into distribution agreements in order to be carried by cable operators like Comcast. Opponents of the Comcast-NBCUniversal deal argued that Comcast would have an incentive to favor its own content and disadvantage independent programmers – for example, in its channel lineups. Therefore, as part of the Comcast-NBCUniversal deal, Comcast pledged that it would not favor any news or business channels that it owns – like CNBC and MSNBC – and agreed to follow a “neighborhooding” commitment. Under this agreement, if Comcast carried a series of four business/news channels in a row, then it was required to carry all unaffiliated news channels in that same “neighborhood” of channels.4

This condition was meant to protect channels that are not linked to a cable operator. From a consumer perspective, this makes sense. Think about the last time you flipped through television channels and how it impacted what you ultimately decided to watch. Flipping through a group of news and business channels that excludes content from a competitor could seriously impact the likelihood that a consumer will come across that content. In fact, that’s exactly what happened in 2011 when Comcast gave its own news networks MSNBC and CNBC preferential treatment over Bloomberg.5 While Comcast placed its own news networks in the proper neighborhoods in both its standard definition and high definition offerings, it failed to carry Bloomberg adjacent to its other SD news channels.6 In 2012, the FCC ordered Comcast to carry Bloomberg near its other news channels in all of its offerings,7 but the episode offers another example of why regulators and the public should be wary of any promises that Comcast makes.

Imposing data caps on rivals’ online video programming

Comcast has promised regulators and the public that it will not behave in a way that harms competing online video distributors.8 However, it has a history of discriminating against online video services which have threatened Comcast’s traditional subscription model.

Consumers have long been able to stream programming over Internet-enabled devices
and video game consoles. These devices connect to the Internet and allow consumers to download apps for online video services. Comcast, for example, has its own Xfinity app that delivers video over the Internet. In the past, it has favored its own app over other companies’ apps through the use of data caps.

In the past, Comcast has experimented with imposing data caps on its residential video customers9 and has punished consumers for going over these caps by either expelling them from the network or charging them extra for exceeding their monthly limit.10 At the same time, it has exempted its own services from these caps. Data caps that apply only to video services that compete with Comcast are clearly discriminatory. This is exactly the type of behavior that regulators were worried about during the debate over the ComcastNBC merger.

Comcast continues to waiver when it comes to data caps, suspending caps in some
markets while testing tiered approaches in other markets.11 In some instances, Comcast has applied these caps to competitor services like Netflix or Amazon, while exempting its own streaming services.12 A larger, more powerful Comcast will have a strong incentive to use data caps to favor its own content, especially as more consumers are cutting the cord and turning to broadband for video content.13

Treating online video distributors unfairly

Comcast argues that the existing conditions imposed by the FCC when it approved the
Comcast-NBCUniversal merger protect the development of emerging and innovative
players online, and provide consumers with competitive choices for accessing video
content online.14 But a recent dispute with an online video distributor, Project Concord, demonstrates that Comcast continues to exercise tremendous leverage over others in the online space – especially over smaller, less-known players.15

The dispute between Project Concord and Comcast is currently before the FCC.16 Project Concord maintains that Comcast – a company with access to valuable content – is reluctant to make its “must-see” programming available to online distributors – even though it’s required to under the Comcast-NBCU deal.17 According to Project Concord, NBCU is fighting its obligations at every possible turn, using its massive resources and power to engage in a lengthy and costly proceeding that “only a multi-billion dollar conglomerate can afford to mount.”18 The result has been stalled negotiations and refusals to move forward until the company agrees to the terms and rates demanded by Comcast.
We’re concerned that companies like Project Concord will be forced to accept whatever terms and conditions are set by Comcast or be left in the dust without access to Comcast’s customers. Comcast will continue to treat other online distributors similarly – either by locking down its valuable content from others or acting in a way that prevents online distributors from competing with it.

1 FCC Filing, http://apps.fcc.gov/ecfs/comment/view?id=6016169674
2 See Comcast Settles With FCC For Not Meeting Broadband Merger Promise, Huffington Post, June 2012,
3 Stacey Higginbotham, Comcast pays $800,00 to U.S. for hiding stand-alone broadband, GigaOM, June 27, 2012, http://gigaom.com/2012/06/27/comcast-pays-800000-to-u-s-for-hiding-stand-alone-broadband/
4 http://apps.fcc.gov/ecfs/document/view?id=7022035306
5 FCC filing by Bloomberg, http://apps.fcc.gov/ecfs/document/view?id=7022024317;
6 http://apps.fcc.gov/ecfs/document/view?id=7022035306
7 http://www.bloomberg.com/news/2012-05-02/comcast-must-put-bloomberg-tv-near-other-news-channelsfcc-says.html
8 Merger Order (“Neither Comcast nor C-NBCU shall engage in unfair methods of competition or unfair or deceptive acts or practices, the purpose or effect of which is to hinder significantly or prevent any MVPD or OVD from providing video programming online to subscribers or customers.”)
9 http://arstechnica.com/old/content/2008/08/its-official-comcast-starts-250gb-bandwidth-caps-october-1.ars
10 Public Knowledge Petition, http://apps.fcc.gov/ecfs/comment/view?id=6017098461
11Comcast Blog, Comcast to Replace Usage Cap With Improved Data Usage Management Approaches, May 2012, http://corporate.comcast.com/comcast-voices/comcast-to-replace-usage-cap-with-improveddata-usage-management-approaches.
12 Public Knowledge Officially Complains to FCC About Comcast/Xbox, Broadcasting & Cable, August
2012, http://www.broadcastingcable.com/news/washington/public-knowledge-officially-complains-fccabout-comcastxbox/60468?rssid=20065.
13 Consumerist has more on the data cap angle. See http://consumerist.com/2014/04/14/comcast-twcmerger-could-bring-broadband-data-caps-to-pretty-much-everyone/.
14 http://corporate.comcast.com/comcast-voices/comcast-and-time-warner-cable-file-applications-andpublic-interest-statement-with-fcc
15 See Ira Teinowitz, Comcast faces NBC merger complaint, TheDeal, March 8, 2012,
16 FCC Filing, Project Concord,
17 Project Concord Filing at FCC,
18 Project Concord filing at FCC,