Welcome to Consumer Reports Advocacy

For 85 years CR has worked for laws and policies that put consumers first. Learn more about CR’s work with policymakers, companies, and consumers to help build a fair and just marketplace at TrustCR.org

Clearing the Confusion: Updated Common Naming for Advanced Driver Assistance Technologies

Six organizations – AAA, Consumer Reports, J.D. Power, National Safety Council, PAVE, and SAE Internationalreleased a set of expanded and updated recommendations for universal terms for advanced driver assistance system (ADAS) features. 

Advanced Driver Assistance Systems (ADAS) have become increasingly prevalent in new vehicles. Still, the terminology used by automakers to describe them varies widely and often seems to prioritize marketing over clarity.

The common naming outlined is simple, specific, and based on system functionality. The list is meant to aid in reducing driver confusion and define the functions of ADAS in a consistent manner. This is critical to ensure that drivers are aware these systems are designed to assist, not replace an engaged driver.

These terms are not meant to replace automaker proprietary systems or package names, but rather help identify essential functions within those packages and provide clarity to consumers. This naming list will be continually refined as we work with stakeholders and policymakers and as new systems are developed.

See the PDF above for the list and other details about these recommended terms.

See here for the joint statement from AAA, Consumer Reports, J.D. Power, National Safety Council, PAVE, and SAE International.