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Clearing the Confusion: Recommended Common Naming for Advanced Driver Assistance Technologies

Four organizations – AAA, Consumer Reports, J.D. Power and the National Safety Council – have come together to adopt standardized naming for advanced driver assistance technology in an effort to reduce confusion.

Advanced Driver Assistance Systems (ADAS) have become increasingly prevalent on new vehicles, but the
terminology used by automakers to describe them varies widely and often seems to prioritize marketing
over clarity.

The common naming outlined is simple, specific and based on system functionality. The list is meant to aid in
reducing driver confusion and define the functions of ADAS in a consistent manner. This is critical to ensure
that drivers are aware these systems are designed to assist, not replace an engaged driver.

These terms are not meant to replace automaker proprietary system or package names, but rather help
identify key functions within those packages and provide clarity to consumers. This naming list will be
continually refined as we work with stakeholders and policymakers and as new systems are developed.

See the PDF above for the list and other details about these recommended terms.

For the joint statement from AAA, Consumer Reports, J.D. Power, and the National Safety Council, see here.