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A Primer on the American Innovation and Choice Online Act (AICO) – Setting Fair Market Rules for Giant Online Platforms (S. 2992 / H.R. 3816)

Description: Consumer Reports supports AICO and applauds this bipartisan effort to address the problematic market power of the largest online platforms.

At present there are simply too many roadblocks hindering innovation by competitors. Without meaningful action, we are limiting the choices available to consumers. Setting fair market rules to prohibit discriminatory conduct by giant platforms will result in more competition and innovation, which will bring many benefits for consumers, including improved privacy and security. And in our view AICO has sufficient provisions  against unintended effects, and the latest amendments further clarify these safeguards.

Throughout our 80+ year history, Consumer Reports has emphasized the fundamental importance of competition for ensuring a marketplace that works for consumers, and for all who seek to reach them. A competitive marketplace empowers consumers with the leverage of choice and the ability to go elsewhere for a better deal, so businesses must be responsive to consumers’ interests. Addressing dominant online platforms’ gatekeeper role and lowering barriers to entry is crucial to achieving a healthy marketplace for consumers and businesses.