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Report: Selecting health plans can be difficult

January 17, 2012

NEW REPORT: What’s Behind the Door: Consumers’ Difficulties Selecting Health Plans

Consumer testing by Consumers Union confirms the widely held perception that people struggle to understand their health insurance policies. This information gap has grave consequences for consumers and for thesuccess of most health reform approaches. Indeed, improving consumers’ ability to shop in the health insurance marketplace is an area of great untapped potential. The consolidated results from our three testing studies provides a strong foundation for regulatory and legislative efforts to enact policies and provide tools that improve consumers’ understanding of health insurance, as well as health plans’ own efforts to improve customer communications.
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