Welcome to Consumer Reports Advocacy

For 85 years CR has worked for laws and policies that put consumers first. Learn more about CR’s work with policymakers, companies, and consumers to help build a fair and just marketplace at TrustCR.org

Kardashian sisters back out of prepaid card deal

November 29, 2010

Kardashian Sisters Back Out of Prepaid Card Deal

Consumers Union Calls For Stronger Prepaid Card Protections For Consumers

WASHINGTON, D.C. – Just a few weeks after launching their own prepaid debit card, the Kardashian sisters have decided to end their contract with the bank that issued the high cost “Kardashian Kard” after being roundly criticized for marketing it to teens.
Consumers Union, the nonprofit publisher of Consumer Reports had criticized the Kardashians last week for cashing in on their celebrity status by hawking a prepaid card loaded with hidden fees and weak consumer protections.
“After enduring a week of bad publicity, the Kardashians have made the right call by pulling out of the prepaid card business,” said Gail Hillebrand, Director of Consumers Union’s Defend Your Dollars campaign (www.DefendYourDollars.org). “But other prepaid card rip-offs are rampant in the marketplace and consumers remain vulnerable to high fees and weak protections.
“The newly authorized Consumer Financial Protection Bureau should make reining in abusive prepaid card practices a top priority,” said Pam Banks, policy counsel for Consumers Union. “Any other celebrity or business that is thinking of associating its name with a prepaid card should take a close look at the fees and protections, and say “no thanks” unless the fees are low and the missing consumer protections are added.”
Consumers Union detailed the downside of prepaid card in its September 2010 report: Prepaid Cards: Second-Tier Bank Account Substitutes.
Michael McCauley – 415-431-6747 or David Butler – 202-462-6262