Welcome to Consumer Reports Advocacy

Consumer Reports is an independent nonprofit organization that works for a fair, safe and transparent marketplace.

Since we were founded as Consumers Union in 1936, we have advocated for the rights of all consumers. Now, we are united under the Consumer Reports name, bringing together our trusted testing, research, journalism, and advocacy.

We hope you will partner with us and our six million members for a better world.

Google Analytics Is Preparing Plug-in to Protect User Privacy

Google is working on a browser plug-in to let users opt out of being tracked by Google Analytics. Will opting out limit the effectiveness of Google Analytics?